by Di Benedetto, C.A., DeSarbo, W.S., Song, M.
Published in IEEE transactions on engineering management (01.08.2008)

by Oliver, R.L, DeSarbo, W.S
Published in The Journal of consumer research (01.03.1988)

by Wedel, Michel, Kamakura, Wagner A., Desarbo, Wayne S., Hofstede, Frenkel Ter
Published in Journal of marketing research (01.11.1995)

by Burke, R.R, DeSarbo, W.S, Oliver, R.L, Robertson, T.S
Published in The Journal of consumer research (01.03.1988)

by DeSarbo, W.S, Wedel, M
Year of Publication 1993

by DeSarbo, W.S, Bijmolt, T.H.A, Wedel, M
Year of Publication 2002

by DeSarbo, W.S, Kamakura, W.A, Wedel, M
Year of Publication 1993