The role of customer engagement in the involvement-loyalty link
Parihar, Prateeksha, Dawra, Jagrook, Sahay, Vinita
Published in Marketing intelligence & planning (04.02.2019)
Published in Marketing intelligence & planning (04.02.2019)
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Journal Article
The role of customer engagement in travel services
Parihar, Prateeksha, Dawra, Jagrook
Published in The journal of product & brand management (21.10.2020)
Published in The journal of product & brand management (21.10.2020)
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Journal Article
Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness
Dawra, Jagrook, Katyal, Kanupriya
Published in Journal of revenue and pricing management (01.08.2023)
Published in Journal of revenue and pricing management (01.08.2023)
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Journal Article
Maximization, internal reference price and consumers' response to promotions
Soni, Nitin, Dawra, Jagrook, Katyal, Kanupriya
Published in Marketing intelligence & planning (09.05.2023)
Published in Marketing intelligence & planning (09.05.2023)
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Journal Article
From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage
Dhara, Ram Mohan, Dawra, Jagrook, Rishi, Bikramjit
Published in Journal of promotion management (03.07.2024)
Published in Journal of promotion management (03.07.2024)
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Journal Article
The impact of regulatory focus on store promotions: The role of shopping enjoyment
Dhara, Ram Mohan, Dawra, Jagrook, Rishi, Bikramjit
Published in Journal of marketing communications (22.06.2023)
Published in Journal of marketing communications (22.06.2023)
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Journal Article
The impact of range extension on the attraction effect
Padamwar, Pravesh Kumar, Dawra, Jagrook, Kalakbandi, Vinay Kumar
Published in Journal of business research (01.03.2021)
Published in Journal of business research (01.03.2021)
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Journal Article
“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer
Dawra, Jagrook, Katyal, Kanupriya, Gupta, Vipin
Published in The Journal of consumer marketing (10.08.2015)
Published in The Journal of consumer marketing (10.08.2015)
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Journal Article
Discerning product benefits through visual thematic analysis
Ponnam, Abhilash, Dawra, Jagrook
Published in The journal of product & brand management (22.02.2013)
Published in The journal of product & brand management (22.02.2013)
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Journal Article
Range effect on extremeness aversion
Padamwar, Pravesh Kumar, Dawra, Jagrook, Kalakbandi, Vinay Kumar
Published in Decision (Calcutta) (01.12.2018)
Published in Decision (Calcutta) (01.12.2018)
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Journal Article
Perturbation model for a product of joint consumption
Dawra, Jagrook, Katyal, Kanupriya, Reddy, M N
Published in Journal of targeting, measurement and analysis for marketing (01.09.2012)
Published in Journal of targeting, measurement and analysis for marketing (01.09.2012)
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Journal Article