by Norvell, Tim, Kumar, Piyush, Dass, Mayukh
Published in Cornell hospitality quarterly (01.11.2018)

by Maity, Moutusy, Dass, Mayukh, Malhotra, Naresh K.
Published in Journal of retailing (01.06.2014)

by Arnett, Dennis B., Dass, Mayukh, Bhoumik, Kshitij
Published in Journal of global scholars of marketing science (03.04.2021)

by Kumar, Piyush, Dass, Mayukh
Published in The journal of brand management (01.08.2012)

by Wang, Xinchun, Dass, Mayukh
Published in Journal of business research (01.07.2017)

by Topaloglu, Omer, Dass, Mayukh
Published in Decision sciences (01.06.2021)

by Maity, Moutusy, Dass, Mayukh
Published in Decision Support Systems (01.05.2014)

by Moradi, Masoud, Dass, Mayukh
Published in Industrial marketing management (01.11.2022)

by Maity, Moutusy, Dass, Mayukh, Kumar, Piyush
Published in Journal of business research (01.06.2018)

by Dass, Mayukh, Kumar, Piyush, Acharya, Manaswini
Published in Journal of business research (01.09.2024)

by Moradi, Masoud, Dass, Mayukh, Kumar, Piyush
Published in Journal of business research (01.01.2023)

by Dass, Mayukh, Reshadi, Mehrnoosh, Li, Yuewu
Published in Journal of business research (01.12.2023)

by Choi, Sunhee, Duhan, Dale F., Dass, Mayukh
Published in Journal of retailing (01.03.2023)

by Moradi, Masoud, Dass, Mayukh, Arnett, Dennis, Badrinarayanan, Vishag
Published in Journal of the Academy of Marketing Science (01.03.2024)

by Moradi, Masoud, Dass, Mayukh
Published in Journal of electronic commerce research (2019)

by Wang, Xinchun, Dass, Mayukh, Arnett, Dennis B., Yu, Xiaoyu
Published in Industrial marketing management (01.01.2020)

by Pedada, Kiran, Arunachalam, S., Dass, Mayukh
Published in Journal of the Academy of Marketing Science (01.09.2020)

by Topaloglu, Omer, Kumar, Piyush, Dass, Mayukh
Published in Journal of retailing (01.09.2021)

by Pedada, Kiran, Padigar, Manjunath, Sinha, Ashish, Dass, Mayukh
Published in Journal of business research (01.10.2021)

by Dass, Mayukh, Seymour, Lynne, Reddy, Srinivas K.
Published in Journal of Probability and Statistics (01.01.2010)