Designing the digitalized guest experience: A comprehensive framework and research agenda
Youssofi, Alexandra, Jeannot, Florence, Jongmans, Eline, Dampérat, Maud
Published in Psychology & marketing (01.03.2024)
Published in Psychology & marketing (01.03.2024)
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Journal Article
How social media use enhances salesperson performance
Franck, Romain, Damperat, Maud
Published in The Journal of business & industrial marketing (27.06.2023)
Published in The Journal of business & industrial marketing (27.06.2023)
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Journal Article
Studying the influence of e-personalisation on the online experience of consumers with disabilities: Ease of use as a source of pleasure
Dampérat, Maud, Jongmans, Eline, Jeannot, Florence, Giuffrida, Tanguy
Published in Recherche et applications en marketing (English edition) (01.09.2022)
Published in Recherche et applications en marketing (English edition) (01.09.2022)
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Journal Article
Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness
Jeannot, Florence, Jongmans, Eline, Dampérat, Maud
Published in IDEAS Working Paper Series from RePEc (01.03.2022)
Published in IDEAS Working Paper Series from RePEc (01.03.2022)
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Journal Article
Paper
Modeling buyer-based brand equity in industrial settings
Dampérat, Maud, Lewicki, Alexandra, Jolibert, Alain
Published in Recherche et applications en marketing (English edition) (01.12.2014)
Published in Recherche et applications en marketing (English edition) (01.12.2014)
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Journal Article
A dialectical model of buyer-seller relationships
Dampérat, Maud, Jolibert, Alain
Published in The Journal of business & industrial marketing (13.03.2009)
Published in The Journal of business & industrial marketing (13.03.2009)
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Journal Article
Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives?
Published in Augmented Customer Strategy
(2019)
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Book Chapter