A Meta-Analysis of When and How Advertising Creativity Works
Rosengren, Sara, Eisend, Martin, Koslow, Scott, Dahlen, Micael
Published in Journal of marketing (01.11.2020)
Published in Journal of marketing (01.11.2020)
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Journal Article
How do advertised prices affect consumers' financial well‐being and happiness?
Dahlen, Micael, Colliander, Jonas, Gajic, Vladan, Kim, Olivia, Thorbjørnsen, Helge
Published in Psychology & marketing (01.09.2024)
Published in Psychology & marketing (01.09.2024)
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Journal Article
Gender stereotypes in advertising have negative cross-gender effects
Åkestam, Nina, Rosengren, Sara, Dahlén, Micael, Liljedal, Karina T, Berg, Hanna
Published in European journal of marketing (17.12.2021)
Published in European journal of marketing (17.12.2021)
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Journal Article
Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge, Dahlén, Micael
Published in International journal of research in marketing (01.12.2011)
Published in International journal of research in marketing (01.12.2011)
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Journal Article
Twitter for two: investigating the effects of dialogue with customers in social media
Colliander, Jonas, Dahlén, Micael, Modig, Erik
Published in International journal of advertising (01.01.2015)
Published in International journal of advertising (01.01.2015)
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Journal Article
Changes in Physical Activity and Sedentary Behavior before and during the COVID-19 Pandemic: A Swedish Population Study
Elvén, Maria, Kerstis, Birgitta, Stier, Jonas, Hellström, Charlotta, von Heideken Wågert, Petra, Dahlen, Micael, Lindberg, Daniel
Published in International journal of environmental research and public health (23.02.2022)
Published in International journal of environmental research and public health (23.02.2022)
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Journal Article
Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge, Dahlén, Micael, Lange, Fredrik
Published in International journal of advertising (02.04.2020)
Published in International journal of advertising (02.04.2020)
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