An Empirical Investigation of Private Label Supply by National Label Producers
Dhar, Tirtha, John, George, Narasimhan, Om, Chen, Jack (Xinlei)
Published in Marketing science (Providence, R.I.) (01.07.2010)
Published in Marketing science (Providence, R.I.) (01.07.2010)
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Journal Article
Strategic Pricing Behavior under Asset Value Maximization
Wang, Shinn-Shyr, Stiegert, Kyle W., Dhar, Tirtha P.
Published in Canadian journal of agricultural economics (01.06.2010)
Published in Canadian journal of agricultural economics (01.06.2010)
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Journal Article
How is retargeting related to purchase incidence, channel choice, and purchase quantity?
Mark, Tanya, Dhar, Tirtha, Verhoef, Peter C., Lemon, Katherine N.
Published in Marketing letters (01.06.2024)
Published in Marketing letters (01.06.2024)
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Journal Article
Playoff payoff: Super Bowl advertising for movies
Ho, Jason Y.C., Dhar, Tirtha, Weinberg, Charles B.
Published in International journal of research in marketing (01.09.2009)
Published in International journal of research in marketing (01.09.2009)
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Journal Article
Industrial organization of the food industry
Burton, Diana M, Love, H Alan, Ozertan, Gokhan, Taylor, Curtis R, Février, Philippe, Roos, William, Visser, Michael, Leegomonchai, Porametr, Vukina, Tomislav, Dubé, Jean-Pierre, Dhar, Tirtha, Chavas, Jean-Paul, Cotterill, Ronald W, Gould, Brian W, Kalnins, Arturs
Published in Journal of economics & management strategy (01.01.2005)
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Published in Journal of economics & management strategy (01.01.2005)
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