Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice
Trudel, Remi, Klein, Jill, Sen, Sankar, Dawar, Niraj
Published in Journal of business ethics (01.09.2020)
Published in Journal of business ethics (01.09.2020)
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Journal Article
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
Goedertier, Frank, Dawar, Niraj, Geuens, Maggie, Weijters, Bert
Published in Journal of business research (01.01.2015)
Published in Journal of business research (01.01.2015)
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Journal Article
B2B Brand Architecture
Muylle, Steve, Dawar, Niraj, Rangarajan, Deva
Published in California management review (01.01.2012)
Published in California management review (01.01.2012)
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Journal Article
A Cross-Cultural Study of Interpersonal Information Exchange
Dawar, Niraj, Parker, Philip M., Price, Lydia J.
Published in Journal of international business studies (01.09.1996)
Published in Journal of international business studies (01.09.1996)
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Journal Article
Base-Rate Information in Consumer Attributions of Product-Harm Crises
LEI, JING, DAWAR, NIRAJ, GÜRHAN-CANLI, ZEYNEP
Published in Journal of marketing research (01.06.2012)
Published in Journal of marketing research (01.06.2012)
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Journal Article
Asymmetric consequences of radical innovations on category representations of competing brands
Bagga, Charan K., Noseworthy, Theodore J., Dawar, Niraj
Published in Journal of consumer psychology (01.01.2016)
Published in Journal of consumer psychology (01.01.2016)
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Journal Article
Uncovering Customer Profitability Segments for Business Customers
Mark, Tanya, Niraj, Rakesh, Dawar, Niraj
Published in Journal of business-to-business marketing (01.01.2012)
Published in Journal of business-to-business marketing (01.01.2012)
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Journal Article