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The Impact of Consumer Ethnocentrism on Purchase Intention: An Empirical Study from Vietnam
by
NGUYEN, Thanh Ngoc Dan
,
DANG, Phuong Nhu
,
TRAN, Phu Hoang
,
NGUYEN, Trang Thi Thuy
Published in
The Journal of Asian finance, economics, and business
(28.02.2022)
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