Do family SME managers value marketing capabilities' contribution to firm performance?
Pérez-Cabañero, Carmen, González-Cruz, Tomás, Cruz-Ros, Sonia
Published in Marketing intelligence & planning (23.03.2012)
Published in Marketing intelligence & planning (23.03.2012)
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Journal Article
Organizational technology as a mediating variable in centralization-formalization fit
Gonzalez-Cruz, Tomas F, Huguet-Roig, Ana, Cruz-Ros, Sonia
Published in Management decision (12.10.2012)
Published in Management decision (12.10.2012)
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Journal Article
Why and how to use enterprise social media platforms: The employee’s perspective
Yee, Rachel W.Y., Miquel-Romero, Maria-Jose, Cruz-Ros, Sonia
Published in Journal of business research (01.12.2021)
Published in Journal of business research (01.12.2021)
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Journal Article
Work-life management for workforce maintenance: A qualitative comparative study
Yee, Rachel W.Y., Miquel-Romero, Maria-Jose, Cruz-Ros, Sonia
Published in Journal of business research (01.12.2020)
Published in Journal of business research (01.12.2020)
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Journal Article
Measuring social entrepreneurship and social value with leakage. Definition, analysis and policies for the hospitality industry
Narangajavana, Yeamduan, Gonzalez-Cruz, Tomas, Garrigos-Simon, Fernando J., Cruz-Ros, Sonia
Published in International entrepreneurship and management journal (01.09.2016)
Published in International entrepreneurship and management journal (01.09.2016)
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Journal Article
How Social Entrepreneurs can Influence their Employees' Commitment
Mastrangelo, Leonardo Martin, Benitez, Dolores Garzón, Cruz-Ros, Sonia
Published in Journal of promotion management (04.05.2017)
Published in Journal of promotion management (04.05.2017)
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Journal Article
Marketing capabilities, stakeholders’ satisfaction, and performance
Cruz-Ros, Sonia, González Cruz, Tomás F., Pérez-Cabañero, Carmen
Published in Service business (01.12.2010)
Published in Service business (01.12.2010)
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Journal Article