Cause-Related Marketing (CM): The Perspective of Millennials (Abstract)
Beckmann, Malin, Noll, Florentine, Berndt, Adele
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)
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Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)
Conference Proceeding
Change in Meaning of Brand Personality Characteristics: An Advertising Analysis (An Abstract)
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Book Chapter
Conference Proceeding
A Meta-analysis on Subsidiary Exit
Coudounaris, Dafnis N.
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)
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Book Chapter
Session 3D: Cyborgs, Wearables, and Avatars, Oh My
Published in Creating Marketing Magic and Innovative Future Marketing Trends
(2017)
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Book Chapter
Session 3H: Relationship Marketing: Bright and Dark Sides
Published in Creating Marketing Magic and Innovative Future Marketing Trends
(2017)
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Book Chapter
Session 5A: Consumer Engagement on Social Media
Published in Creating Marketing Magic and Innovative Future Marketing Trends
(2017)
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Book Chapter
Session 12E: Marketing Metrics and Analytics II
Published in Creating Marketing Magic and Innovative Future Marketing Trends
(2017)
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Book Chapter
Session 7F: Cause Marketing & Green Marketing
Published in Creating Marketing Magic and Innovative Future Marketing Trends
(2017)
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Book Chapter
Session 12B: Digital Marketing and Social Media
Published in Creating Marketing Magic and Innovative Future Marketing Trends
(2017)
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Book Chapter
Session 9E: Experiential Learning and Course Design
Published in Creating Marketing Magic and Innovative Future Marketing Trends
(2017)
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Book Chapter