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How best to advertise low-fit brand extensions: a construal level theory perspective
Saeed, Muhammad Rashid, Lee, Richard, Lockshin, Larry, Bellman, Steven, Yang, Song, Cohen, Justin
Published in The Journal of consumer marketing (13.02.2024)
Published in The Journal of consumer marketing (13.02.2024)
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Solving dissociative group effects using construal level theory
McGowan, Miriam, Hassan, Louise May, Shiu, Edward
Published in European journal of marketing (07.01.2020)
Published in European journal of marketing (07.01.2020)
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Construal level theory and escalation of commitment
Benschop, Nick, Nuijten, Arno L. P., Keil, Mark, Rohde, Kirsten I. M., Lee, Jong Seok, Commandeur, Harry R.
Published in Theory and decision (01.07.2021)
Published in Theory and decision (01.07.2021)
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Stairway to organic heaven: The impact of social and temporal distance in print ads
Loebnitz, Natascha, Frank, Phillip, Otterbring, Tobias
Published in Journal of business research (01.02.2022)
Published in Journal of business research (01.02.2022)
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Customers’ perceptions of hotel AI-enabled voice assistants: does brand matter?
Cai, Ruiying, Cain, Lisa Nicole, Jeon, Hyeongjin
Published in International journal of contemporary hospitality management (26.07.2022)
Published in International journal of contemporary hospitality management (26.07.2022)
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Shopping for others: how does inconsistency in online reviews affect purchase intentions differently?
Wang, Jiaying, Liu, Yang, Qiu, Zeguo, Zhao, Zhijie, Wang, Meng, Lan, Hong
Published in Frontiers in psychology (19.06.2025)
Published in Frontiers in psychology (19.06.2025)
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Effectively implementing technology in heritage hotels: Balancing tradition and technology
Park, Yun-Na, Shin, Minjung, Back, Ki-Joon
Published in International journal of hospitality management (01.07.2025)
Published in International journal of hospitality management (01.07.2025)
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Inspiring desirability or ensuring feasibility: Destination image and psychological distance
Wang, Fei, Feng, Yu, Wang, Zuo‐Jun
Published in The international journal of tourism research (01.09.2022)
Published in The international journal of tourism research (01.09.2022)
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