Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers
Picot-Coupey, Karine, Bouragba, Younes, Collin Lachaud, Isabelle, Gallarza, Martina G., Ouazzani, Yacine
Published in International journal of retail & distribution management (27.11.2023)
Published in International journal of retail & distribution management (27.11.2023)
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Journal Article
The new retail model: global reach demands omni-channels
Do Vale, Guillaume, Collin-Lachaud, Isabelle, Lecocq, Xavier
Published in The Journal of business strategy (19.10.2022)
Published in The Journal of business strategy (19.10.2022)
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Journal Article
Between fear of and desire for the digitalization of retailing: An initial conceptualization to understand the ambivalent reactions of shoppers
Rogeon, Fabien, Michaud-Trevinal, Aurélia, Collin-Lachaud, Isabelle
Published in Recherche et Applications en Marketing (English Edition) (01.06.2022)
Published in Recherche et Applications en Marketing (English Edition) (01.06.2022)
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Book Review
Journal Article
Personal Information Controller Service (PICS)
Winckler, Marco, Goncalves, Laurent, Nicolas, Olivier, Biennier, Frédérique, Benfenatki, Hind, Despeyroux, Thierry, Alaya, Nourhène, Deslée, Alex, Diallo, Mbaye Fall, Collin-Lachaud, Isabelle, Ubersfeld, Gautier, Cianchi, Christophe
Published in Web Engineering (2019)
Published in Web Engineering (2019)
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Book Chapter
Plateformes digitales et concurrence par la rapidité. Le cas des vêtements d’occasion
Juge, Elodie, Pomiès, Anissa, Collin-Lachaud, Isabelle
Published in Recherche et applications en marketing (01.01.2022)
Published in Recherche et applications en marketing (01.01.2022)
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Journal Article