'I don't care if it's the Third World War': Czech cinemagoers during the COVID-19 pandemic
Hanzlík, Jan, Szczepanik, Petr, Čada, Karel, Chytková, Zuzana
Published in Studies in Eastern European cinema (02.01.2024)
Published in Studies in Eastern European cinema (02.01.2024)
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Journal Article
THE ROLE OF MARKETING IN MULTINATIONAL SUBSIDIARIES: STANDARDIZATION VERSUS LOCALIZATION
Karlícek, Miroslav, Chytková, Zuzana, Horejs, Nikola, Mohelská, Hana, Fischer, Jakub
Published in E+M Ekonomie a Management (01.01.2013)
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Published in E+M Ekonomie a Management (01.01.2013)
Journal Article
Barriers of marketing effectiveness and efficiency within companies: a qualitative study
Karlisek, Miroslav, Chytkova, Zuzana, Tyll, Ladislav, Mohelska, Hana
Published in E+M Ekonomie a Management (01.10.2014)
Published in E+M Ekonomie a Management (01.10.2014)
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Journal Article
Magazine Article
Segmenting the Performing Arts Markets: The Case of Czech National Theater Attenders’ Motivations
Chytkova, Zuzana, Cerna, Jitka, Karlicek, Miroslav
Published in Journal of competitiveness (01.09.2012)
Published in Journal of competitiveness (01.09.2012)
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Journal Article
The Effect of Socioeconomic Classes on the Subjective Perception of Economic Situation
Tahal, Radek, Chytková, Zuzana, Novinský, Marek
Published in Studia Commercialia Bratislavensia (01.06.2016)
Published in Studia Commercialia Bratislavensia (01.06.2016)
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Journal Article
Barriers of marketing effectiveness and efficiency within companies: a qualitative study
Karlícek, Miroslav, Chytková, Zuzana, Tyll, Ladislav, Mohelská, Hana
Published in E+M ekonomie a management (01.01.2014)
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Published in E+M ekonomie a management (01.01.2014)
Journal Article
THE ROLE OF MARKETING IN MULTINATIONAL SUBSIDIARIES: STANDARDIZATION VERSUS LOCALIZATION
Karlícek, Miroslav, Chytková, Zuzana, Horejs, Nikola, Mohelská, Hana, Fischer, Jakub
Published in E+M ekonomie a management (01.01.2013)
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Published in E+M ekonomie a management (01.01.2013)
Journal Article
Moralities in food and health research
Askegaard, Søren, Ordabayeva, Nailya, Chandon, Pierre, Cheung, Tracy, Chytkova, Zuzana, Cornil, Yann, Corus, Canan, Edell, Julie A., Mathras, Daniele, Junghans, Astrid Franziska, Kristensen, Dorthe Brogaard, Mikkonen, Ilona, Miller, Elizabeth G., Sayarh, Nada, Werle, Carolina
Published in Journal of marketing management (01.12.2014)
Published in Journal of marketing management (01.12.2014)
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Journal Article
The role of marketing in multinational subsidiaries: standardization versus localization/Role marketingu v pobockach mezinarodnich korporaci: standardizace, ci lokalizac
Karlicek, Miroslav, Chytkova, Zuzana, Horejs, Nikola, Mohelska, Hana, Fischer, Jakub
Published in E+M ekonomie a management (01.01.2013)
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Published in E+M ekonomie a management (01.01.2013)
Journal Article