Recognition versus Recall as Measures of Television Commercial Forgetting
Singh, Surendra N., Rothschild, Michael L., Churchill, Gilbert A.
Published in Journal of marketing research (01.02.1988)
Published in Journal of marketing research (01.02.1988)
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Journal Article
The Determinants of Salesperson Performance: A Meta-Analysis
Churchill, Gilbert A., Ford, Neil M., Hartley, Steven W., Walker, Orville C.
Published in Journal of marketing research (01.05.1985)
Published in Journal of marketing research (01.05.1985)
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Journal Article
Organizational Determinants of the Industrial Salesman's Role Conflict and Ambiguity
Walker, Orville C., Churchill, Gilbert A., Ford, Neil M.
Published in Journal of marketing (01.01.1975)
Published in Journal of marketing (01.01.1975)
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Journal Article
Recognition versus Recall as Measures of Television Commercial Forgetting
Singh, Surendra N., Rothschild, Michael L., Churchill, Gilbert A.
Published in Journal of marketing research (01.02.1988)
Published in Journal of marketing research (01.02.1988)
Get full text
Journal Article
Comments on the AMA Task Force Study
Churchill, Gilbert A., Garda, Robert A., Hunt, Shelby D., Webster, Frederick E.
Published in Journal of marketing (01.10.1988)
Published in Journal of marketing (01.10.1988)
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Journal Article