Greener than Others? Exploring Generational Differences in Green Purchase Intent
Ham, Chang-Dae, Chung, Un Chae, Kim, Woo Jin, Lee, Seo Yoon, Oh, Sang-Hwa
Published in International journal of market research (01.05.2022)
Published in International journal of market research (01.05.2022)
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Journal Article
The role of construal fit in threat appeal to persuade young drivers not to text while driving
Lim, Dongjae (Jay), Lin, Jhih-Syuan, Chung, Un Chae, Ko, Youngjee
Published in Journal of social marketing (23.11.2021)
Published in Journal of social marketing (23.11.2021)
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Journal Article
Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge
Ham, Chang-Dae, Ryu, Sann, Lee, Joonghwa, Chung, Un Chae, Buteau, Emily, Sar, Sela
Published in Journal of current issues and research in advertising (02.01.2022)
Published in Journal of current issues and research in advertising (02.01.2022)
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Journal Article
How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media
Nelson, Michelle R., Ham, Chang Dae, Haley, Eric, Chung, Un Chae
Published in Journal of interactive advertising (02.09.2021)
Published in Journal of interactive advertising (02.09.2021)
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Journal Article
HOW MORAL FAILURE LEVERAGES ONLINE ETHICAL BEHAVIORS
Kim, WooJin, Ryoo, Yuhosua, Chung, Un Chae, Kim, Minjeong
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2021)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2021)
Conference Proceeding
GREENER THAN OTHERS? EXPLORING GENERATIONAL DIFFERENCES IN GREEN PERCEPTIONS AND PURCHASE INTENTIONS OF THE US CONSUMER: CONSUMER SOCIALIZATION AND SOCIAL INTELLIGENCE PERSPECTIVES
Ham, Chang-Dae, Chung, Un Chae, Kim, Woo Jin, Lee, Seo Yoon, Oh, Sang-Hwa
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2021)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2021)
Conference Proceeding
The Role of Matching Construal Level and Social Distance in Young Drivers' Changes of Attitude and Behavior toward Texting While Driving
Lim, Dong Jae, Lin, Jhih-Syuan, Chung, Un Chae
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2017)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2017)
Conference Proceeding
How the Use of Health and Nutrition-Related Claims in Magazine Food Advertising Has Changed over Time: A Longitudinal Content Analysis
Hahm, Jung Min, Choi, Hojoon, Chung, Un Chae
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2017)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2017)
Conference Proceeding