New Product Development Process Execution, Integration Mechanisms, Capabilities and Outcomes: Evidence from Chinese High‐Technology Ventures
Robson, Matthew J., Chuang, Fu‐Mei, Morgan, Robert E., Bıçakcıoğlu‐Peynirci, Nilay, Di Benedetto, C. Anthony
Published in British journal of management (01.10.2023)
Published in British journal of management (01.10.2023)
Get full text
Journal Article
Customer and Competitor Insights, New Product Development Competence, and New Product Creativity: Differential, Integrative, and Substitution Effects
Chuang, Fu-Mei, Morgan, Robert E., Robson, Matthew J.
Published in The Journal of product innovation management (01.03.2015)
Published in The Journal of product innovation management (01.03.2015)
Get full text
Journal Article