What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages
Ghosh Chowdhury, Tilottama, Micu, Camelia, Ratneshwar, S., Kim, Eunjin (Anna)
Published in Psychology & marketing (01.09.2015)
Published in Psychology & marketing (01.09.2015)
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Journal Article
Accentuate the positive: how identity affects customer satisfaction
Ghosh Chowdhury, Tilottama, Desai, Kalpesh Kaushik, Bolton, Lisa
Published in The Journal of consumer marketing (11.08.2014)
Published in The Journal of consumer marketing (11.08.2014)
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Journal Article
Flexible flexibility! Food categorization flexibility and utilitarian preference
Ghosh Chowdhury, Tilottama, Murshed, Feisal, Khare, Adwait
Published in The Journal of consumer marketing (01.01.2018)
Published in The Journal of consumer marketing (01.01.2018)
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Journal Article
Patient participation: the impact of diagnosis and individual characteristics
Schramm, Mary E., Chowdhury, Tilottama G., Odenwaelder, Myra, Lisk, Eunice A.
Published in The Service industries journal (26.10.2023)
Published in The Service industries journal (26.10.2023)
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Journal Article
Men Seeing Stars: Celebrity Endorsers, Race, and The Male Consumer
Branchik, Blaine J., Chowdhury, Tilottama Ghosh
Published in Journal of marketing theory and practice (03.07.2017)
Published in Journal of marketing theory and practice (03.07.2017)
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Journal Article
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin (Anna), Ratneshwar, S., Roesler, Erin, Chowdhury, Tilottama Ghosh
Published in Marketing letters (01.06.2016)
Published in Marketing letters (01.06.2016)
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Journal Article
The Time-Harried Shopper: Exploring the Differences between Maximizers and Satisficers
Chowdhury, Tilottama G., Ratneshwar, S., Mohanty, Praggyan
Published in Marketing letters (01.06.2009)
Published in Marketing letters (01.06.2009)
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Journal Article
The Effect of Message's Regulatory Focus and Product Type on Persuasion
Micu, Camelia C., Chowdhury, Tilottama G.
Published in Journal of marketing theory and practice (01.04.2010)
Published in Journal of marketing theory and practice (01.04.2010)
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Journal Article
The impact of the amount of available information on decision delay: The role of common features
Nagpal, Anish, Khare, Adwait, Chowdhury, Tilottama, Labrecque, Lauren I., Pandit, Ameet
Published in Marketing letters (01.11.2011)
Published in Marketing letters (01.11.2011)
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Journal Article
The role of exploratory buying behavior tendencies in choices made for others
Chowdhury, Tilottama G., Ratneshwar, S., Desai, Kalpesh Kaushik
Published in Journal of consumer psychology (01.07.2009)
Published in Journal of consumer psychology (01.07.2009)
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Journal Article
DIFFERENTIAL EFFECTIVENESS OF PROMOTION VS. PREVENTION MESSAGES IN ACQUISITION VS. FORFEITURE DECISION TASKS
Chowdhury, Tilottama Ghosh, Micu, Camelia, Ratneshwar, Srinivasan, Kim, Eunjin
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2014)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2014)
Conference Proceeding