Search Results - "Choudhury, Archita Pal" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation

Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation

by Choudhury, Archita Pal, Kundu, Amit, Sarkar, Dev Narayan, Bhattacharya, Arabinda
Published in Journal of financial services marketing (01.03.2023)

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Journal Article

RELATIONS OR TRANSACTIONS: WHAT WORKS FOR INDIAN BANKS?

RELATIONS OR TRANSACTIONS: WHAT WORKS FOR INDIAN BANKS?

by Choudhury, Archita Pal, Kundu, Amit, Sarkar, Dev Narayan, Bhattacharya, Arabinda
Published in Journal of services research (01.10.2022)

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Journal Article