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In search of time to bring the message on social media: Effects of temporal targeting and weather on digital consumers
by
Yoon, Gunwoo
,
Li, Cong
,
Choi
,
John Juyoung
Published in
Frontiers in psychology
(16.11.2022)
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psychology
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contextual marketing
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field experiment
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psychology
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psychology, multidisciplinary
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