Hidden Learning: Measuring Student Learning in the Marketing Capstone
Miller, Chip E, Bryant, Andrew, Norman, Andrew
Published in Journal for advancement of marketing education (01.04.2019)
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Published in Journal for advancement of marketing education (01.04.2019)
Journal Article
Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior
Suzanne L. Conner, James Reardon, Chip Miller, Laura Salciuviene, Vilte Auruskeviciene
Published in Journal of business economics and management (05.02.2017)
Published in Journal of business economics and management (05.02.2017)
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Journal Article
The effect of COO on retail buyers’ propensity to trial new products
Reardon, James, Vianelli, Donata, Miller, Chip
Published in International marketing review (01.01.2017)
Published in International marketing review (01.01.2017)
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Journal Article
The formation of regional trade blocs: A theoretical perspective using game theory
Reardon, James, Kling, Nathan D, McCorkle, Denny E, Miller, Chip
Published in American business review (01.01.2002)
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Published in American business review (01.01.2002)
Journal Article
Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures
Reardon, James, Miller, Chip, Foubert, Bram, Vida, Irena, Rybina, Liza
Published in Journal of international marketing (East Lansing, Mich.) (01.01.2006)
Published in Journal of international marketing (East Lansing, Mich.) (01.01.2006)
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Journal Article
Teenagers' response to self- and other-directed anti-smoking messages: A cross-cultural study
Miller, Chip, Foubert, Bram, Reardon, James, Vida, Irena
Published in International journal of market research (01.01.2007)
Published in International journal of market research (01.01.2007)
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Journal Article
Teenagers’ response to self- and other-directed antismoking messages: a cross-cultural study
Miller, Chip, Foubert, Bram, Reardon, James, Vida, Irena
Published in International journal of market research (01.07.2007)
Published in International journal of market research (01.07.2007)
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Journal Article