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"Chin Kok Kwon"
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"Chin Kok Kwon"
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Does marketing mix still relevant? A study on herbal coffee in Malaysia
by
Chelliah, Shankar
,
Kwon
,
Chin Kok
,
Annamalah, Sanmugam
,
Munusamy, Jayaraman
Published in
International journal of management and innovation
(01.01.2013)
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Does Marketing Mix Still Relevant? A Study on Herbal Coffee in Malaysia
by
Chelliah, Shankar
,
Kwon
,
Chin Kok
,
Annamalah, Sanmugam
,
Munusamy, Jayaraman
Published in
International Journal of Management and Innovation
(01.01.2013)
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A Study Of The Relationship Between Marketing Mix And Customer Retention For Herbal Coffee In Malaysia
by
Dr Shankar a/l Chelliah Author_Email: shankar@usmmy
,
Chin Kok Kwon
Published in
IDEAS Working Paper Series from RePEc
(01.01.2011)
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business
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marketing
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brand loyalty
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coffee industry
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competition
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consumers
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customer loyalty
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ProQuest Central
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