by Rahimah, Anni, Khalil, Shadab, Cheng, Julian Ming‐Sung, Tran, Mai Dong, Panwar, Vinod
Published in Journal of consumer behaviour (01.09.2018)

by Chinomona, Richard, Ming-sung cheng, Julian
Published in Journal of small business management (01.04.2013)

by Chih-Hung Wang, Michael, Jain, Megha, Ming-Sung Cheng, Julian, Kyaw-Myo Aung, George
Published in Marketing intelligence & planning (27.07.2012)

by Ming‐Sung Cheng, Julian, Shih‐Tse Wang, Edward, Ying‐Chao Lin, Julia, Vivek, Shiri D.
Published in Asia Pacific journal of marketing and logistics (09.01.2009)

by Jain, Megha, Khalil, Shadab, Nhat-Hanh Le, Angelina, Ming-Sung Cheng, Julian
Published in Management decision (23.03.2012)

by Van-Tien Dao, William, Nhat Hanh Le, Angelina, Ming-Sung Cheng, Julian, Chao Chen, Der
Published in International journal of advertising (01.01.2014)

by Blankson, Charles, Ming-Sung Cheng, Julian, Spears, Nancy
Published in International journal of bank marketing (01.01.2007)

by Blankson, Charles, Ming-Sung Cheng, Julian
Published in The Journal of business & industrial marketing (01.10.2005)

by Ming-Sung Cheng, Julian, Blankson, Charles, Sutikno, Bayu, Wang, Michael C.-H
Published in Asia Pacific journal of marketing and logistics (03.07.2009)

by Le, Angelina Nhat Hanh, Do, Ben Roy, Azizah, Nurul, Dang, Ryan Huu Phuc, Cheng, Julian Ming Sung
Published in Journal of consumer behaviour (01.07.2018)

by Johnston, Wesley James, Le, Angelina Nhat Hanh, Cheng, Julian Ming-Sung
Published in Journal of the Academy of Marketing Science (01.07.2018)

by Jain, Megha, Khalil, Shadab, Johnston, Wesley J., Cheng, Julian Ming-Sung
Published in Industrial marketing management (01.02.2014)

by Blankson, Charles, Omar, Ogenyi Ejye, Cheng, Julian Ming-sung
Published in Thunderbird international business review (01.03.2009)

by Le, Angelina Nhat Hanh, Nguyen, Tessa Tien, Cheng, Julian Ming-Sung
Published in International journal of operations & production management (22.10.2021)

by Rahimah, Anni, Khalil, Shadab, Dang, Huu Phuc, Ming-Sung Cheng, Julian
Published in Journal of retailing and consumer services (01.11.2020)

by Johnston, Wesley J., Khalil, Shadab, Le, Angelina Nhat Hanh, Cheng, Julian Ming-Sung
Published in Journal of International Marketing (01.06.2018)

by Truong-Dinh, Bao Quoc, Nguyen, Tessa Tien, Cheng, Tzu-Chang Forrest, Cheng, Julian Ming-Sung
Published in Transportation research. Part D, Transport and environment (01.02.2023)

by Hsu, Melissa Yi-Ting, Cheng, Julian Ming-Sung
Published in European journal of marketing (01.01.2018)

by Rahimah, Anni, Dang, Huu Phuc, Nguyen, Tessa Tien, Cheng, Julian Ming-Sung, Kusumawati, Andriani
Published in The journal of product & brand management (03.04.2023)

by Rahimah, Anni, Do, Ben-Roy, Le, Angelina Nhat Hanh, Cheng, Julian Ming Sung
Published in The journal of product & brand management (10.04.2024)