Effect of Social Media Influencer, Brand Awareness and Perceived Quality towards Brand Image of Shopping Platforms in China
Hoo, Wong Chee, Cheng, Aw Yoke, Qian, Xu, Mubaarique, Abdul Rahman, Yahaya, Yuhanim Hani
Published in 2024 IEEE 14th Symposium on Computer Applications & Industrial Electronics (ISCAIE) (24.05.2024)
Published in 2024 IEEE 14th Symposium on Computer Applications & Industrial Electronics (ISCAIE) (24.05.2024)
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Conference Proceeding
Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room
Xiaoyan, Liu, Chee Hoo, Wong, Teck, Tan Seng, Subramaniam, Kumarashvari, Yoke Cheng, Aw
Published in International journal of academic research in business and social sciences (07.04.2022)
Published in International journal of academic research in business and social sciences (07.04.2022)
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Journal Article
Behavior and preferences in browsing the travel and tourism websites
Aw Yoke Cheng, Ab Hamid, Noor Raihan
Published in 2011 IEEE Colloquium on Humanities, Science and Engineering (01.12.2011)
Published in 2011 IEEE Colloquium on Humanities, Science and Engineering (01.12.2011)
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Conference Proceeding
Exploring Research Trends and Themes in Intelligent Transportation Systems in the Last 10 Years (2014 – 2023)
Hasrul, M. Reza, Rahman, Mohammad Junaedy, Helmy, Ahnaf Riyandirga Ariyansyah Putra, Cheng, Aw Yoke, Ahsan, Muhammad
Published in International Journal of Environment, Engineering and Education (29.12.2023)
Published in International Journal of Environment, Engineering and Education (29.12.2023)
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Journal Article