Enhancing value‐in‐use in the FinTech innovation context
Chen, Tser‐Yieth, Yeh, Tsai‐Lien
Published in Canadian journal of administrative sciences (01.03.2023)
Published in Canadian journal of administrative sciences (01.03.2023)
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Journal Article
Exploring How Gamification Design Drives Customers’ Co-Creation Behavior in Taiwan
CHEN, Tser-Yieth, HUANG, Yu-Chen, LI, Pei-Fang
Published in The Journal of Asian finance, economics, and business (30.04.2022)
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Published in The Journal of Asian finance, economics, and business (30.04.2022)
Journal Article
Impact of gift promotion appeals with two types of givers on givers' purchase intention
Chen, Tser-Yieth, Yeh, Tsai-Lien, Wu, Hsueh-Ling
Published in Journal of Business Administration (01.12.2022)
Published in Journal of Business Administration (01.12.2022)
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Journal Article
Investigating the funding success factors affecting reward-based crowdfunding projects
Yeh, Tsai-Lien, Chen, Tser-Yieth, Lee, Cheng-Chun
Published in Innovation (North Sydney) (03.07.2019)
Published in Innovation (North Sydney) (03.07.2019)
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Journal Article
Firm operation performance analysis using data envelopment analysis and balanced scorecard: A case study of a credit cooperative bank
Chen, Tser‐yieth, Chen, Chie‐Bein, Peng, Sin‐Ying
Published in International journal of productivity and performance management (01.01.2008)
Published in International journal of productivity and performance management (01.01.2008)
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Journal Article
How substitute scarcity appeals effect on experiential gift’s purchase intention?
Chen, Tser-Yieth, Yeh, Tsai Lien, Lin, Yen Ling
Published in Chinese management studies (22.06.2023)
Published in Chinese management studies (22.06.2023)
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Journal Article
Appearance and media popularity affecting experiential gift-giving
Chen, Tser Yieth, Wu, Hsueh-Ling, Tai, Zhi-Cheng
Published in Asia Pacific journal of marketing and logistics (13.11.2023)
Published in Asia Pacific journal of marketing and logistics (13.11.2023)
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Journal Article
How Google Advertisements Attract Consumers' Call-to-action and Electronic Word-of-mouth
Chen, Tser-Yieth, Wu, Hsueh-Ling, Yun, Jiun-Hua
Published in Asia Marketing Journal (Online) (01.07.2024)
Published in Asia Marketing Journal (Online) (01.07.2024)
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Journal Article