IT-based product innovation strategies for small firms
Ko, Wai Wai (Joyce), Chen, Cheng-Hao Steve, Liu, Gordon, Nguyen, Bang, Takeda, Sachiko
Published in Information technology & people (West Linn, Or.) (10.10.2020)
Published in Information technology & people (West Linn, Or.) (10.10.2020)
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Journal Article
Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development
Liu, Gordon, Wu, Meng-Shan Sharon, Ko, Wai Wai, Chen, Cheng-Hao Steve, Chen, Yantai
Published in International marketing review (28.08.2020)
Published in International marketing review (28.08.2020)
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Journal Article
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure
Nguyen, Bang, Chen, Junsong, Foroudi, Pantea, Yu, Xiaoyu, Chen, Cheng-Hao Steve, Yen, Dorothy A.
Published in Journal of strategic marketing (04.07.2022)
Published in Journal of strategic marketing (04.07.2022)
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Journal Article
Proactive Environmental Strategy, Foreign Institutional Pressures, and Internationalization of Chinese SMEs
Ko, Dr. Wai Wai, Chen, Prof. Yantai, Chen, Dr. Cheng-Hao Steve, Wu, Dr. Meng-Shan Sharon, Liu, Prof. Gordon
Published in Journal of world business : JWB (01.10.2021)
Published in Journal of world business : JWB (01.10.2021)
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Journal Article
Digitally facilitated newspaper consumption and value co-creation
Chen, Cheng-Hao Steve, Wu, Meng-Shan Sharon, Nguyen, Bang, Li, Stacey
Published in The Bottom line (New York, N.Y.) (19.03.2019)
Published in The Bottom line (New York, N.Y.) (19.03.2019)
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Journal Article
Exploring Information Technology Capabilities from Multiple Aspects of the Resource-Based Theory
Chen, Cheng-Hao Steve, Liu, Gordon, Roushan, Gelareh, Nguyen, Bang
Published in Information systems frontiers (08.05.2024)
Published in Information systems frontiers (08.05.2024)
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Journal Article
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho, Ekinci, Yuksel, Chen, Cheng-Hao Steve, Park, Mi Kyeong
Published in Journal of hospitality marketing & management (17.02.2020)
Published in Journal of hospitality marketing & management (17.02.2020)
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Journal Article
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey, Modi, Pratik, Wu, Meng-Shan (Sharon), Chen, Cheng-Hao (Steve), Nguyen, Bang
Published in Technological forecasting & social change (01.02.2019)
Published in Technological forecasting & social change (01.02.2019)
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Journal Article
Reverse teaching: Exploring student perceptions of “flip teaching”
Nguyen, Bang, Yu, Xiaoyu, Japutra, Arnold, Chen, Cheng-Hao Steve
Published in Active learning in higher education (01.03.2016)
Published in Active learning in higher education (01.03.2016)
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Journal Article
An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry
Nguyen, Bang, Melewar, T. C., Japutra, Arnold, Han, Sung Ho, Chen, Cheng-Hao Steve, Yu, Xiaoyu
Published in Journal of marketing communications (17.11.2018)
Published in Journal of marketing communications (17.11.2018)
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Journal Article
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu, Nguyen, Bang, Han, Sung Ho, Chen, Cheng-Hao Steve, Li, Fei
Published in Information technology and management (01.12.2015)
Published in Information technology and management (01.12.2015)
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Journal Article
Erratum to: Electronic CRM and perceptions of unfairness
Yu, Xiaoyu, Nguyen, Bang, Han, Sung Ho, Chen, Cheng-Hao Steve, Li, Fei
Published in Information technology and management (01.12.2015)
Published in Information technology and management (01.12.2015)
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Journal Article
Non-targeted customers in individualistic versus collectivistic cultures
Nguyen, Bang, Chen, Junsong, Chen, Cheng-Hao Steve, Yu, Xiaoyu (Allen)
Published in The Service industries journal (01.01.2014)
Published in The Service industries journal (01.01.2014)
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Journal Article