More Voices Persuade: The Attentional Benefits of Voice Numerosity
Chang, Hannah H., Mukherjee, Anirban, Chattopadhyay, Amitava
Published in Journal of marketing research (01.08.2023)
Published in Journal of marketing research (01.08.2023)
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Journal Article
Facilitating and Rewarding Creativity During New Product Development
Burroughs, James E., Dahl, Darren W., Moreau, C. Page, Chattopadhyay, Amitava, Gorn, Gerald J.
Published in Journal of marketing (01.07.2011)
Published in Journal of marketing (01.07.2011)
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Journal Article
Waiting for the Web: How Screen Color Affects Time Perception
Gorn, Gerald J., Chattopadhyay, Amitava, Sengupta, Jaideep, Tripathi, Shashank
Published in Journal of marketing research (01.05.2004)
Published in Journal of marketing research (01.05.2004)
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Journal Article
Unconscious creativity: When can unconscious thought outperform conscious thought?
Yang, Haiyang, Chattopadhyay, Amitava, Zhang, Kuangjie, Dahl, Darren W.
Published in Journal of consumer psychology (01.10.2012)
Published in Journal of consumer psychology (01.10.2012)
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Journal Article
Effects of Color as an Executional Cue in Advertising: They're in the Shade
Gorn, Gerald J, Chattopadhyay, Amitava, Yi, Tracey, Dahl, Darren W
Published in Management science (01.10.1997)
Published in Management science (01.10.1997)
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Journal Article
The Impact of Single versus Multiple Narrating Voices in Persuasive Videos
Chang, Hannah H, Mukherjee, Anirban, Chattopadhyay, Amitava
Published in Advances in Consumer Research (01.01.2021)
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Published in Advances in Consumer Research (01.01.2021)
Conference Proceeding
A global brand management roadmap
Özsomer, Aysegül, Batra, Rajeev, Chattopadhyay, Amitava, ter Hofstede, Frenkel
Published in International journal of research in marketing (01.03.2012)
Published in International journal of research in marketing (01.03.2012)
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Journal Article
The Use of Visual Mental Imagery in New Product Design
Dahl, Darren W., Chattopadhyay, Amitava, Gorn, Gerald J.
Published in Journal of marketing research (01.02.1999)
Published in Journal of marketing research (01.02.1999)
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Journal Article
Unexpected Benefit Framing: Impact of Framing a Benefit as Unexpected on Product Desire
Wadhwa, Monica, Kim, JEEHYE, Chattopadhyay, Amitava, Wang, Wenbo
Published in Advances in Consumer Research (01.01.2018)
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Published in Advances in Consumer Research (01.01.2018)
Conference Proceeding