Search Results - "Chang, Mark Jaewon" :: K.UTB vyhledávací portál

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Nostalgic marketing, perceived self-continuity, and consumer decisions

by Ju, Ilyoung, Kim, Jihye, Chang, Mark Jaewon, Bluck, Susan
Published in Management decision (01.01.2016)

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The impact of nostalgia on self-esteem, empowerment, pride, and the intention to visit the cities where a sport team hosts home games

by Ju, Ilyoung, Chang, Mark Jaewon, Bangero, Hyacinth B.
Published in The journal of sport tourism (02.10.2023)

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The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation

by Chang, Mark Jaewon, Kang, Joon-Ho, Ko, Yong Jae, Connaughton, Daniel P
Published in Sport marketing quarterly (01.03.2017)

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The Impact of Self-Continuity on Fans’ Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations

by Chang, Mark Jaewon, Connaughton, Daniel P, Ju, Ilyoung, Kim, Jihye, Kang, Joon-Ho
Published in Sport marketing quarterly (01.03.2019)

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The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown

by Chang, Mark Jaewon, Schneider, Robert C., Connaughton, Daniel P., Hager, Peter F., Ju, Ilyoung
Published in The journal of sport tourism (03.07.2019)

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The effects of perceived CSR, pride, team identification, and regional attachment: the moderating effect of gender

by Chang, Mark Jaewon, Ko, Yong Jae, Connaughton, Daniel P., Kang, Joon-Ho
Published in The journal of sport tourism (02.04.2016)

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Journal Article

Nostalgic marketing, perceived self-continuity, and consumer decisions

The impact of nostalgia on self-esteem, empowerment, pride, and the intention to visit the cities where a sport team hosts home games

The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation

The Impact of Self-Continuity on Fans’ Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations

The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown

The effects of perceived CSR, pride, team identification, and regional attachment: the moderating effect of gender

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