Revisiting consumer responses in situational animosity: a reference group perspective
Chang, Hsing-Hua Stella, Fong, Cher-Min, Chen, I-Hung
Published in The journal of product & brand management (05.08.2024)
Published in The journal of product & brand management (05.08.2024)
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Journal Article
The impact of service category and brand positioning on consumer animosity in the service sector – a social identity signaling perspective
Fong, Cher-Min, Chang, Hsing-Hua Stella, Hsieh, Pei-Chun, Wang, Hui-Wen
Published in The journal of product & brand management (12.11.2021)
Published in The journal of product & brand management (12.11.2021)
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Journal Article
Application of root cause analysis and TEAMSTEPPS post intravesical gas explosion during transurethral resection of the prostate: a rare case report
Chen, I-Hung, Fong, Cher-Min, Chang, Hsing-Hua Stella, Ni, Ying-Jui, Chiu, Kon-Ning, Lee, Kai-Wen
Published in BMC urology (04.07.2024)
Published in BMC urology (04.07.2024)
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Journal Article
Postacquisition asset redeployment and marketing adaptation: a consumer perspective
Fong, Cher-Min, Chang, Hsing-Hua Stella
Published in International journal of emerging markets (01.12.2022)
Published in International journal of emerging markets (01.12.2022)
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Journal Article
Chief marketing officer and internationalization—a resource-based view
Fong, Cher-Min, Chang, Hsing-Hua Stella
Published in Asia Pacific journal of marketing and logistics (30.06.2021)
Published in Asia Pacific journal of marketing and logistics (30.06.2021)
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Journal Article
Building a value-creating brand in internationalizing small and medium-sized enterprises
Chang, Hsing-Hua Stella, Fong, Cher-Min, Chang, Min-Hua
Published in International marketing review (25.06.2024)
Published in International marketing review (25.06.2024)
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Journal Article
Reexamining emerging market animosity toward western developed countries: A social dilemma in physical retailing consumption under normative influence
Fong, Cher-Min, Chang, Hsing-Hua Stella, Lin, Mong-Ching, Chen, I-Hung
Published in Journal of retailing and consumer services (01.09.2022)
Published in Journal of retailing and consumer services (01.09.2022)
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Journal Article