Search Results - "Chae, Se-Ra" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

PPL에 대한 수용자의 태도가 PPL된 제품 태도 및 구매의도에 미치는 영향

PPL에 대한 수용자의 태도가 PPL된 제품 태도 및 구매의도에 미치는 영향

by 채세라, 한웅희, 김건하, Chae, Se-Ra, Han, Woong-Hee, Kim, Geon-Ha
Published in Journal of distribution science (2015)

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Journal Article

The Effect of Audience Attitude toward Product Placement on Product Attitude and Purchase Intention

The Effect of Audience Attitude toward Product Placement on Product Attitude and Purchase Intention

by Se-Ra Chae, 한웅희, KIM, Geonha
Published in Journal of distribution science (01.01.2015)

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Journal Article