Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect
Lee, Won-jun, Cha, Moon-Kyung
Published in Asia Pacific journal of marketing and logistics (07.06.2024)
Published in Asia Pacific journal of marketing and logistics (07.06.2024)
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Journal Article
Effects of Consumer Characteristics on On line and Offline Social Capital : Cluster and Discriminant Analysis by Consumer Characteristics and Network Use Tendency
Cha, Moon-Kyung, Lee, Hee-Tae
Published in The Korean Academic Association of Business Administration (31.05.2018)
Published in The Korean Academic Association of Business Administration (31.05.2018)
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Journal Article