Construction and operationalisation of sectorial brands: The case of the Brazilian winemaking sector from the perspective of different stakeholders
Castro, Dra Virginia Aparecida, Giraldi, Janaina de Moura Engracia, de Oliveira, Jorge Henrique Caldeira
Published in Wine economics and policy (01.12.2018)
Published in Wine economics and policy (01.12.2018)
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Journal Article