Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gebhardt, Gary F, Carpenter, Gregory S, Sherry, John F
Published in Journal of marketing (01.10.2006)
Published in Journal of marketing (01.10.2006)
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Journal Article
Measuring Marketing Productivity: Current Knowledge and Future Directions
Rust, Roland T., Ambler, Tim, Carpenter, Gregory S., Kumar, V., Srivastava, Rajendra K.
Published in Journal of marketing (01.10.2004)
Published in Journal of marketing (01.10.2004)
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Journal Article
THE PROMISE OF TARGETED INNOVATION
Corstjens, Marcel, Carpenter, Gregory S, Hasan, Tushmit M
Published in MIT Sloan management review (01.12.2019)
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Published in MIT Sloan management review (01.12.2019)
Journal Article
The past, present, and future of marketing strategy
Sozuer, Sibel, Carpenter, Gregory S., Kopalle, Praveen K., McAlister, Leigh M., Lehmann, Donald R.
Published in Marketing letters (01.09.2020)
Published in Marketing letters (01.09.2020)
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Journal Article
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh, Carpenter, Gregory S., Krishnamurthi, Lakshman
Published in Journal of marketing research (01.02.1998)
Published in Journal of marketing research (01.02.1998)
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Journal Article
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gebhardt, Gary F., Carpenter, Gregory S., Sherry, John F.
Published in Journal of marketing (01.10.2006)
Published in Journal of marketing (01.10.2006)
Get full text
Journal Article
Modeling Asymmetric Competition
Carpenter, Gregory S, Cooper, Lee G, Hanssens, Dominique M, Midgley, David F
Published in Marketing science (Providence, R.I.) (01.10.1988)
Published in Marketing science (Providence, R.I.) (01.10.1988)
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Journal Article
Theory + practice in marketing
Lehmann, Donald R., Carpenter, Gregory S.
Published in International journal of research in marketing (01.12.2016)
Published in International journal of research in marketing (01.12.2016)
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Journal Article