More Than Fit: Brand Extension Authenticity
SPIGGLE, SUSAN, NGUYEN, HANG T., CARAVELLA, MARY
Published in Journal of marketing research (01.12.2012)
Published in Journal of marketing research (01.12.2012)
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Journal Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time
Avery, Jill, Steenburgh, Thomas J., Deighton, John, Caravella, Mary
Published in Journal of marketing (01.05.2012)
Published in Journal of marketing (01.05.2012)
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Journal Article
Meaningful use and the patient portal: patient enrollment, use, and satisfaction with patient portals at a later-adopting center
Neuner, Joan, Fedders, Megan, Caravella, Mary, Bradford, Lisa, Schapira, Marilyn
Published in American journal of medical quality (01.03.2015)
Published in American journal of medical quality (01.03.2015)
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Journal Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time
Avery, Jill, Steenburgh, Thomas J, Deighton, John, Caravella, Mary
Published in Journal of marketing (01.05.2012)
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Published in Journal of marketing (01.05.2012)
Journal Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
Avery, Jill, Steenburgh, Thomas J, Deighton, John, Caravella, Mary
Published in NIM Marketing Intelligence Review (01.11.2013)
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Published in NIM Marketing Intelligence Review (01.11.2013)
Journal Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
Avery, Jill, Steenburgh, Thomas J., Deighton, John, Caravella, Mary
Published in NIM Marketing Intelligence Review (01.11.2013)
Published in NIM Marketing Intelligence Review (01.11.2013)
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Journal Article
The Impact of Internet Exchanges on Business-to-Business Distribution
Narayandas, D., Caravella, M., Deighton, J.
Published in Journal of the Academy of Marketing Science (01.09.2002)
Published in Journal of the Academy of Marketing Science (01.09.2002)
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Journal Article
Web 2.0: Opportunities and Challenges for Marketing Educators
Caravella, Mary, Zahay, Debra, Jaeger, Charles, Ekachai, Daradirek “Gee”
Published in Journal of advertising education (01.05.2009)
Published in Journal of advertising education (01.05.2009)
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Journal Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
Avery, Jill, Steenburgh, Thomas J, Deighton, John, Caravella, Mary
Published in GfK marketing intelligence review (01.01.2013)
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Published in GfK marketing intelligence review (01.01.2013)
Journal Article