Brand love: Corroborating evidence across four continents
Sajtos, Laszlo, Cao, Joanne T., Espinosa, Jennifer A., Phau, Ian, Rossi, Patricia, Sung, Billy, Voyer, Benjamin
Published in Journal of business research (01.03.2021)
Published in Journal of business research (01.03.2021)
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Journal Article
A Tale of Two Cultural Values in Airbnb: Long-Term Orientation and Indulgence
Wallace, Lacey K., Cao, Joanne T., Wang, Wei
Published in Tourism planning & development (02.09.2024)
Published in Tourism planning & development (02.09.2024)
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Journal Article
Satisfaction in clinics and hospitals: Does context matter?
James, Kevin, Camp, Kerri M., Parker, Janna, Hong, JungHwa (Jenny), Cao, Joanne T.
Published in Journal of marketing theory and practice (03.07.2022)
Published in Journal of marketing theory and practice (03.07.2022)
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Journal Article