Sonic branding of meat- and plant-based foods: The role of timbre
Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Anne Calvert, Gemma
Published in Journal of business research (01.10.2023)
Published in Journal of business research (01.10.2023)
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Journal Article
Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes
Pathak, Abhishek, Calvert, Gemma Anne, Lim, Lewis K. S.
Published in Psychology & marketing (01.06.2020)
Published in Psychology & marketing (01.06.2020)
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Journal Article
Race, Gender, and the U.S. Presidency: A Comparison of Implicit and Explicit Biases in the Electorate
Calvert, Gemma Anne, Evans, Geoffrey, Pathak, Abhishek
Published in Behavioral sciences (17.01.2022)
Published in Behavioral sciences (17.01.2022)
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Journal Article
Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength
Pathak, Abhishek, Motoki, Kosuke, Techawachirakul, Monin, Anne Calvert, Gemma
Published in Food quality and preference (01.03.2022)
Published in Food quality and preference (01.03.2022)
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Journal Article
“Il faut continuer à poser des questions” patient reported outcome measures in cystic fibrosis: An anthropological perspective
Coucke, Rosa, Chansard, Audrey, Bontemps, Véronique, Grenet, Dominique, Hubert, Dominique, Martin, Clémence, Lammertyn, Elise, Bardin, Emmanuelle, Bulteel, Veerle, Chedevergne, Frédérique, Bourgeois, Muriel Le, Burgel, Pierre-Régis, Honore, Isabelle, de Keyser, Hilde, Kirszenbaum, Maya, de Carli, Paola, Sermet-Gaudelus, Isabelle, Hayes, Kate, Bend, Jutta, Bresnihan, Claire, Calvert, Anne, Fonts, Anna, Hager, Andreas, Hautrive, Maxime, Havermans, Trudy, Hofmann, Diana
Published in Journal of cystic fibrosis (01.11.2021)
Published in Journal of cystic fibrosis (01.11.2021)
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Journal Article
Long vowel sounds induce expectations of sweet tastes
Pathak, Abhishek, Calvert, Gemma Anne, Motoki, Kosuke
Published in Food quality and preference (01.12.2020)
Published in Food quality and preference (01.12.2020)
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Journal Article
Sound symbolism overrides articulation dynamics in the taste continuum
Pathak, Abhishek, Calvert, Gemma Anne, Motoki, Kosuke
Published in Food quality and preference (01.07.2021)
Published in Food quality and preference (01.07.2021)
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Journal Article
Influencing brand personality with sonic logos: The role of musical timbre
Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
Published in Journal of business research (01.11.2023)
Published in Journal of business research (01.11.2023)
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Journal Article
Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype
Pathak, Abhishek, Velasco, Carlos, Calvert, Gemma Anne
Published in European journal of marketing (07.10.2019)
Published in European journal of marketing (07.10.2019)
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Journal Article
Negative halo effects of sustainable packaging
Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
Published in Psychology & marketing (01.12.2023)
Published in Psychology & marketing (01.12.2023)
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Journal Article