The marketing concept and new high-tech products: Is there a fit?
Cahill, Dennis J., Thach, Sharon V., Warshawsky, Robert M.
Published in The Journal of product innovation management (01.09.1994)
Published in The Journal of product innovation management (01.09.1994)
Get full text
Journal Article
The marketing concept: a forgotten aid for marketing high-technology products
Cahill, Dennis J., Warshawsky, Robert M.
Published in The Journal of consumer marketing (01.01.1993)
Published in The Journal of consumer marketing (01.01.1993)
Get full text
Journal Article
Dialogue
Cahill, Dennis J., Mone, Mark A., McKinley, William, Barker, Vincent L., Weiss, Richard M., Locke, Edwin A., Becker, Thomas E.
Published in The Academy of Management review (01.07.1998)
Published in The Academy of Management review (01.07.1998)
Get full text
Journal Article