Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M., Bearden, William O., Carlson, Jay P.
Published in Journal of retailing (01.04.2007)
Published in Journal of retailing (01.04.2007)
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Journal Article
A pitfall of using offer quantity limits
Carlson, Jay P.
Published in The International review of retail, distribution and consumer research (27.05.2021)
Published in The International review of retail, distribution and consumer research (27.05.2021)
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Journal Article
Consumer Responses to Bonus Pack and Product Enlargement Claims
Carlson, Jay P., Weathers, Danny, Swain, Scott D.
Published in Journal of marketing theory and practice (02.01.2016)
Published in Journal of marketing theory and practice (02.01.2016)
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Journal Article
Influences on what consumers know and what they think they know regarding marketer pricing tactics
Carlson, Jay P., Bearden, William O., Hardesty, David M.
Published in Psychology & marketing (01.02.2007)
Published in Psychology & marketing (01.02.2007)
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Journal Article
Using invoice price information to frame advertised offers
Bearden, William O, Carlson, Jay P, Hardesty, David M
Published in Journal of business research (01.05.2003)
Published in Journal of business research (01.05.2003)
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