Unreal influence: leveraging AI in influencer marketing
Sands, Sean, Campbell, Colin L., Plangger, Kirk, Ferraro, Carla
Published in European journal of marketing (07.06.2022)
Published in European journal of marketing (07.06.2022)
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Journal Article
How relying on online reviews impacts private label brand preferences: from ANZMAC 2019
de Regt, Anouk, Plangger, Kirk, Mills, Adam, Campbell, Colin L.
Published in Journal of strategic marketing (20.11.2024)
Published in Journal of strategic marketing (20.11.2024)
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Journal Article
Consumers' reaction to fair trade motivated price increases
Campbell, Colin L., Heinrich, Daniel, Schoenmüller, Verena
Published in Journal of retailing and consumer services (01.05.2015)
Published in Journal of retailing and consumer services (01.05.2015)
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Journal Article
When satire is serious: how political cartoons impact a country's brand
Bigi, Alessandro, Plangger, Kirk, Bonera, Michelle, Campbell, Colin L.
Published in Journal of public affairs (01.08.2011)
Published in Journal of public affairs (01.08.2011)
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Journal Article
From data to action: How marketers can leverage AI
Campbell, Colin, Sands, Sean, Ferraro, Carla, Tsao, Hsiu-Yuan (Jody), Mavrommatis, Alexis
Published in Business horizons (01.03.2020)
Published in Business horizons (01.03.2020)
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Journal Article
Understanding Why Consumers Don't Skip Pre-Roll Video Ads
Campbell, Colin, Mattison Thompson, Frauke, Grimm, Pamela E., Robson, Karen
Published in Journal of advertising (03.07.2017)
Published in Journal of advertising (03.07.2017)
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Journal Article
How dark stories boost recall
Campbell, Colin, Sands, Sean, Ferraro, Carla
Published in Journal of strategic marketing (03.10.2023)
Published in Journal of strategic marketing (03.10.2023)
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Journal Article
Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B., Ewing, Michael T., Campbell, Colin, Treen, Emily
Published in Business horizons (01.05.2023)
Published in Business horizons (01.05.2023)
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Journal Article