“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
Fang, Eric (Er), Dong, Beibei, Zhuang, Mengzhou, Cai, Fengyan
Published in Journal of marketing (01.05.2023)
Published in Journal of marketing (01.05.2023)
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Journal Article
Making your online voice loud: the critical role of WOM information
Huang, Minxue, Cai, Fengyan, Tsang, Alex S.L, Zhou, Nan
Published in European journal of marketing (26.07.2011)
Published in European journal of marketing (26.07.2011)
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Journal Article
EXPRESS: The Rank Length Effect
Xie, Vivian (Jieru), Cai, Fengyan, Bagchi, Rajesh
Published in Journal of marketing research (31.07.2024)
Published in Journal of marketing research (31.07.2024)
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Journal Article
The interactive effects of bitter flavor and mood on the decision to spend or save money
Cai, Fengyan, Yang, Zhiyong, Wyer, Robert S., Xu, Alison Jing
Published in Journal of experimental social psychology (01.05.2017)
Published in Journal of experimental social psychology (01.05.2017)
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Journal Article
Corrigendum to “The interactive effects of bitter flavor and mood on the decision to spend or save money” [Journal of Experimental Social Psychology, 70, 48–58]
Cai, Fengyan, Yang, Zhiyong, Wyer, Robert S., Xu, Alison Jing
Published in Journal of experimental social psychology (01.07.2017)
Published in Journal of experimental social psychology (01.07.2017)
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Journal Article
New eolian red clay sequence on the western Chinese Loess Plateau linked to onset of Asian desertification about 25 Ma ago
Qiang, Xiaoke, An, Zhisheng, Song, Yougui, Chang, Hong, Sun, Youbin, Liu, Weiguo, Ao, Hong, Dong, Jibao, Fu, Chaofeng, Wu, Feng, Lu, Fengyan, Cai, Yanjun, Zhou, Weijian, Cao, Junji, Xu, Xinwen, Ai, Li
Published in Science China. Earth sciences (01.01.2011)
Published in Science China. Earth sciences (01.01.2011)
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Journal Article
When Zero Prices Backfire: A Dual-Process Model for Understanding Consumers' Reactions to Zero Prices
Cai, Fengyan (Cindy), Fan, Xiaomeng, Bodenhausen, Galen V
Published in Advances in Consumer Research (01.01.2018)
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Published in Advances in Consumer Research (01.01.2018)
Conference Proceeding
Reaction Utility
Hsee, Christopher, Yang, Yang, Ruan, Bowen, Cai, Fengyan
Published in Advances in Consumer Research (01.01.2014)
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Published in Advances in Consumer Research (01.01.2014)
Conference Proceeding
Movable surface gold plating equipment
CHEN HAICHENG, WANG XUEXIA, CAI FENGYAN, HUANG JIANCHONG, ZENG CHUANHUAI
Year of Publication 11.02.2022
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Year of Publication 11.02.2022
Patent