Consumer suggestion sharing: helpful, pragmatic and conditional
Burnham, Thomas A, Ridinger, Garret, Carpenter, Anne, Choi, Laee
Published in European journal of marketing (26.02.2021)
Published in European journal of marketing (26.02.2021)
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Journal Article
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Burnham, Thomas A., Frels, Judy K., Mahajan, Vijay
Published in Journal of the Academy of Marketing Science (01.04.2003)
Published in Journal of the Academy of Marketing Science (01.04.2003)
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Journal Article
WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION LIKELIHOOD OVERESTIMATES POSITIVE WORD OF MOUTH
Burnham, Thomas A., Leary, R. Bret
Published in Journal of marketing theory and practice (02.10.2018)
Published in Journal of marketing theory and practice (02.10.2018)
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Journal Article
ILLEGAL CORPORATE BRIBERY: THE PRESSURE TO “MAKE DO” AND ACHIEVE GOALS
Burnham, Thomas A., Jeon, Hyo Jin (Jean), Zeng, Hongchao
Published in Journal of marketing theory and practice (03.07.2018)
Published in Journal of marketing theory and practice (03.07.2018)
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Journal Article
Predicting adverse drug reactions in older adults; a systematic review of the risk prediction models
Stevenson, Jennifer M, Williams, Josceline L, Burnham, Thomas G, Prevost, A Toby, Schiff, Rebekah, Erskine, S David, Davies, J Graham
Published in Clinical interventions in aging (01.01.2014)
Published in Clinical interventions in aging (01.01.2014)
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Journal Article
Anticipated firm interaction can bias expressed customer satisfaction
Mukherjee, Ashesh, Burnham, Thomas, King, Dan
Published in Journal of retailing and consumer services (01.03.2021)
Published in Journal of retailing and consumer services (01.03.2021)
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Journal Article
The effects of implicit firm theory on customer engagement and firm-related judgments
Leary, R. Bret, Burnham, Thomas, Montford, William
Published in The Journal of consumer marketing (11.11.2021)
Published in The Journal of consumer marketing (11.11.2021)
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Journal Article