Interactivity and its Facets Revisited: Theory and Empirical Test
Johnson, Grace J., Bruner II, Gordon C., Kumar, Anand
Published in Journal of advertising (01.12.2006)
Published in Journal of advertising (01.12.2006)
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Journal Article
Toward a unified theory of consumer acceptance technology
Kulviwat, Songpol, Bruner II, Gordon C., Kumar, Anand, Nasco, Suzanne A., Clark, Terry
Published in Psychology & marketing (01.12.2007)
Published in Psychology & marketing (01.12.2007)
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Journal Article
Self-efficacy as an antecedent of cognition and affect in technology acceptance
Kulviwat, Songpol, C. Bruner II, Gordon, P. Neelankavil, James
Published in The Journal of consumer marketing (06.05.2014)
Published in The Journal of consumer marketing (06.05.2014)
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Journal Article
The CAT model: Extensions and moderators of dominance in technology acceptance
Nasco, Suzanne A., Kulviwat, Songpol, Kumar, Anand, Bruner II, Gordon C.
Published in Psychology & marketing (01.10.2008)
Published in Psychology & marketing (01.10.2008)
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Journal Article
Assessing Progress In Advertising-Related Scale Development & Usage
Bruner II, Gordon C., King, Maryon F.
Published in Journal of applied business research (31.01.2011)
Published in Journal of applied business research (31.01.2011)
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Journal Article