Loading…
Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin, Lee, Yoon-Joo, Sun, Shuoya, Joo, Jinho
Published in Journal of research in interactive marketing (11.11.2023)
Published in Journal of research in interactive marketing (11.11.2023)
Get full text
Journal Article