Do Stereotypes Ignite Polysemy and Strengthen Consumer-Based Brand Equity?
Arora, Anshu Saxena, Wu, Jun, Brown, Ulysses J.
Published in Journal of promotion management (03.09.2015)
Published in Journal of promotion management (03.09.2015)
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Journal Article
College Students and AIDS Awareness: The Effects of Condom Perception and Self-Efficacy
Brown, Ulysses J. III, Jara, Ursula, Braxton, Erika
Published in College student journal (01.03.2005)
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Published in College student journal (01.03.2005)
Journal Article
Target marketing in a social marketing context: gender differences in importance ratings of promoted intrinsic and extrinsic restricted exchange benefits of military enlistment
Marshall, Kimball P., Brown III, Ulysses J.
Published in International journal of nonprofit and voluntary sector marketing (01.02.2004)
Published in International journal of nonprofit and voluntary sector marketing (01.02.2004)
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Journal Article
WORK-FAMILY CONFLICT AND JOB SATISFACTION: THE MEDIATING EFFECTS OF JOB-FOCUSED SELF- EFFICACY
Mathis, Christopher J, Brown, Ulysses J
Published in Allied Academies International Conference. Academy of Organizational Culture, Communications and Conflict. Proceedings (01.07.2007)
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Published in Allied Academies International Conference. Academy of Organizational Culture, Communications and Conflict. Proceedings (01.07.2007)
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