What is ‘neuromarketing’? A discussion and agenda for future research
Lee, Nick, Broderick, Amanda J., Chamberlain, Laura
Published in International journal of psychophysiology (01.02.2007)
Published in International journal of psychophysiology (01.02.2007)
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Journal Article
Multicultural marketplaces: New territory for international marketing and consumer research
Demangeot, Catherine, Broderick, Amanda J., Craig, C. Samuel
Published in International marketing review (13.04.2015)
Published in International marketing review (13.04.2015)
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Journal Article
Consumer multiculturation: consequences of multi-cultural identification for brand knowledge
Kipnis, Eva, Broderick, Amanda J., Demangeot, Catherine
Published in Consumption, markets and culture (04.05.2014)
Published in Consumption, markets and culture (04.05.2014)
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Journal Article
Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers' Early Evaluations of Really New Products (RNPs)
Feiereisen, Stephanie, Wong, Veronica, Broderick, Amanda J.
Published in The Journal of product innovation management (01.12.2013)
Published in The Journal of product innovation management (01.12.2013)
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Journal Article
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Kipnis, Eva, Broderick, Amanda J., Demangeot, Catherine, Adkins, Natalie Ross, Ferguson, Nakeisha S., Henderson, Geraldine Rosa, Johnson, Guillaume, Mandiberg, James M., Mueller, Rene Dentiste, Pullig, Chris, Roy, Abhijit, Zúñiga, Miguel Angel
Published in Journal of business research (01.08.2013)
Published in Journal of business research (01.08.2013)
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Journal Article
The effect and moderation of gender identity congruity: Utilizing "real women" advertising images
Feiereisen, Stéphanie, Broderick, Amanda J., Douglas, Susan P.
Published in Psychology & marketing (01.09.2009)
Published in Psychology & marketing (01.09.2009)
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Journal Article
Conceptualising consumer behaviour in online shopping environments
Demangeot, Catherine, Broderick, Amanda J
Published in International journal of retail & distribution management (01.01.2007)
Published in International journal of retail & distribution management (01.01.2007)
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Journal Article
Toward Intercultural Competency in Multicultural Marketplaces
Demangeot, Catherine, Adkins, Natalie Ross, Mueller, Rene Dentiste, Henderson, Geraldine Rosa, Ferguson, Nakeisha S., Mandiberg, James M., Roy, Abhijit, Johnson, Guillaume D., Kipnis, Eva, Pullig, Chris, Broderick, Amanda J., Zúñiga, Miguel Angel
Published in Journal of public policy & marketing (01.01.2013)
Published in Journal of public policy & marketing (01.01.2013)
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Journal Article
Exploration and its manifestations in the context of online shopping
Demangeot, Catherine, Broderick, Amanda J.
Published in Journal of marketing management (01.01.2010)
Published in Journal of marketing management (01.01.2010)
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Journal Article
A neurocognitive approach to brand memory
Ratnayake, Nilanthi, Broderick, Amanda J, Mitchell, Rachel L C
Published in Journal of marketing management (01.01.2010)
Published in Journal of marketing management (01.01.2010)
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Journal Article