One-Voice Strategy for Customer Engagement
Singh, Jagdip, Nambisan, Satish, Bridge, R. Gary, Brock, Jürgen Kai-Uwe
Published in Journal of service research : JSR (01.02.2021)
Published in Journal of service research : JSR (01.02.2021)
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Journal Article
Artificial Intelligence and Marketing: Pitfalls and Opportunities
De Bruyn, Arnaud, Viswanathan, Vijay, Beh, Yean Shan, Brock, Jürgen Kai-Uwe, von Wangenheim, Florian
Published in Journal of interactive marketing (01.08.2020)
Published in Journal of interactive marketing (01.08.2020)
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Journal Article
Customer intimacy
Kai-Uwe Brock, Jürgen, Yu Zhou, Josephine
Published in The Journal of business & industrial marketing (08.06.2012)
Published in The Journal of business & industrial marketing (08.06.2012)
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Journal Article
Does distance matter for internationally-oriented small firms?
Brock, Jürgen Kai-Uwe, Johnson, Jeffrey E., Zhou, Josephine Yu
Published in Industrial marketing management (01.04.2011)
Published in Industrial marketing management (01.04.2011)
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Journal Article
The drop and collect survey among industrial populations: theory and empirical evidence
Ibeh, Kevin, Brock, Jürgen Kai-Uwe, Zhou, Yu Josephine
Published in Industrial marketing management (01.02.2004)
Published in Industrial marketing management (01.02.2004)
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Journal Article
Marketspace and the Internationalisation Process of the Small Firm
Berry, Maureen M.J., Brock, Jürgen Kai-Uwe
Published in Journal of international entrepreneurship (01.09.2004)
Published in Journal of international entrepreneurship (01.09.2004)
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Journal Article
Conducting Survey Research among Organisational Populations in Developing Countries: Can the Drop and Collect Technique Make a Difference?: Can the Drop and Collect Technique Make a Difference?
Ibeh, Kevin I.N., Brock, Jrgen Kai-Uwe
Published in International journal of market research (01.01.2004)
Published in International journal of market research (01.01.2004)
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Journal Article
The drop and collect survey among industrial populations: theory and empirical evididence
Ibeh, Kevin, Brock, Jurgen Kai-Uwe, Zhou, Yu Josephine
Published in Industrial marketing management (01.02.2004)
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Published in Industrial marketing management (01.02.2004)
Journal Article
Conducting survey research among organisational populations in developing countries
Ibeh, Kevin I N, Brock, Jurgen Kai-Uwe
Published in International journal of market research (01.07.2004)
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Published in International journal of market research (01.07.2004)
Journal Article
Book Reviews
Brock, Jürgen Kai-Uwe
Published in International Small Business Journal: Researching Entrepreneurship (01.08.2003)
Published in International Small Business Journal: Researching Entrepreneurship (01.08.2003)
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Book Review