The Impact of Information Technology on New Product Development Performance
Mauerhoefer, Timo, Strese, Steffen, Brettel, Malte
Published in The Journal of product innovation management (01.11.2017)
Published in The Journal of product innovation management (01.11.2017)
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Journal Article
Corporate effectuation: Entrepreneurial action and its impact on R&D project performance
Brettel, Malte, Mauer, René, Engelen, Andreas, Küpper, Daniel
Published in Journal of business venturing (01.03.2012)
Published in Journal of business venturing (01.03.2012)
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Journal Article
Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency
Brettel, Malte, Heinemann, Florian, Engelen, Andreas, Neubauer, Steven
Published in The Journal of product innovation management (01.03.2011)
Published in The Journal of product innovation management (01.03.2011)
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Journal Article
Organizational antecedents of cross-functional coopetition: The impact of leadership and organizational structure on cross-functional coopetition
Strese, Steffen, Meuer, Marcel W., Flatten, Tessa C., Brettel, Malte
Published in Industrial marketing management (01.02.2016)
Published in Industrial marketing management (01.02.2016)
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Journal Article
Fostering Creativity in New Product Development through Entrepreneurial Decision Making
Blauth, Matthias, Mauer, René, Brettel, Malte
Published in Creativity and innovation management (01.12.2014)
Published in Creativity and innovation management (01.12.2014)
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Journal Article
Distribution Channel Choice of New Entrepreneurial Ventures
Brettel, Malte, Engelen, Andreas, Müller, Thomas, Schilke, Oliver
Published in Entrepreneurship theory and practice (01.07.2011)
Published in Entrepreneurship theory and practice (01.07.2011)
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Journal Article
How the personality of a brand impacts the perception of different dimensions of quality
Clemenz, Julian, Brettel, Malte, Moeller, Timo
Published in The journal of brand management (01.10.2012)
Published in The journal of brand management (01.10.2012)
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Journal Article
The Influence of Internal Social Capital on Serial Creators’ Success in Crowdfunding
Skirnevskiy, Vitaly, Bendig, David, Brettel, Malte
Published in Entrepreneurship theory and practice (01.03.2017)
Published in Entrepreneurship theory and practice (01.03.2017)
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Journal Article