Search Results - "Brand Strategy" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

The Cambrian Explosion of Brands

The Cambrian Explosion of Brands

by Steenkamp, Jan-Benedict
Published in Global Brand Strategy (2017)

Get full text

Book Chapter

Appendix: Country Scores on Culture Map Scales

Appendix: Country Scores on Culture Map Scales

by Steenkamp, Jan-Benedict
Published in Global Brand Strategy (2017)

Get full text

Book Chapter

Also by the Author

Also by the Author

by Steenkamp, Jan-Benedict
Published in Global Brand Strategy (2017)

Get full text

Book Chapter

Part III: Global Brand Performance

by Steenkamp, Jan-Benedict
Published in Global Brand Strategy (2017)

Get full text

Book Chapter

List of Tools

List of Tools

by Steenkamp, Jan-Benedict
Published in Global Brand Strategy (2017)

Get full text

Book Chapter

Part I Global Brand Building

by Steenkamp, Jan-Benedict
Published in Global Brand Strategy (2017)

Get full text

Book Chapter

Part II: Structures and Processes for Global Brand Building

by Steenkamp, Jan-Benedict
Published in Global Brand Strategy (2017)

Get full text

Book Chapter

Intro

Intro

by Steenkamp, Jan-Benedict
Published in Global Brand Strategy (2017)

Get full text

Book Chapter

LAUNCHES: SEX TOYS FOR MIDDLE-AGED

LAUNCHES: SEX TOYS FOR MIDDLE-AGED

Published in Brand strategy (06.10.2008)

Get full text

Journal Article

INVENTION: Don't chicken out

INVENTION: Don't chicken out

by Wood, Ian
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

BRAND TECHNOLOGY: A shopper's new best friend Try a little tenderness

by Riddiford, George
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

LONGEVITY: Quality takes control

LONGEVITY: Quality takes control

by Mathers, John
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

OPINION: Make yourself crystal clear

OPINION: Make yourself crystal clear

by McDowell, Matt
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

OPINION: Create the luxury X factor

OPINION: Create the luxury X factor

by Grier, Ken
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

EASTPAK: Bags of street cred

EASTPAK: Bags of street cred

by Varley, Melinda
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

TECHNOLOGIES: YouGov Mobile surfing gets serious

TECHNOLOGIES: YouGov Mobile surfing gets serious

by Vaygelt, Marek
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

ETHICAL PURCHASING: Ethics still strong in a cold climate

ETHICAL PURCHASING: Ethics still strong in a cold climate

by Czarnowski, Andrew
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

HELLO KITTY: Can Hello Kitty continue to rule the world?

HELLO KITTY: Can Hello Kitty continue to rule the world?

by Varley, Melinda
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

FOOD AND DRINK: Cool cuisine for the kids

FOOD AND DRINK: Cool cuisine for the kids

by Urbick, Bryan
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

SURVIVAL TACTICS: Become immortal

SURVIVAL TACTICS: Become immortal

by Pringle, Hamish
Published in Brand Strategy (23.02.2009)

Get full text

Newsletter Trade Publication Article

1
2
3
4
5
6
7
8
9
10
11
Next
[20]