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MOVING BEYOND SMS: Moving beyond the SMS

MOVING BEYOND SMS: Moving beyond the SMS

by Johar, Paran
Published in Brand Strategy (08.04.2008)
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OPINION: Growing a brand without diluting it

OPINION: Growing a brand without diluting it

by Harrington, Sean
Published in Brand Strategy (08.04.2008)
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CASE STUDY - PAYPAL: Plug and pay

CASE STUDY - PAYPAL: Plug and pay

by Roberts, Jo
Published in Brand Strategy (08.04.2008)
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OPINION: Online life is just like the real thing

OPINION: Online life is just like the real thing

by Harper, Robin
Published in Brand Strategy (08.04.2008)
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IMAGE COMMUNICATION: Shift from pouts to smiles

IMAGE COMMUNICATION: Shift from pouts to smiles

by Hellstrom, Moa
Published in Brand Strategy (08.04.2008)
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REVISITING STRATEGIES: Once more with feeling

REVISITING STRATEGIES: Once more with feeling

by Roberts, Jo
Published in Brand Strategy (08.04.2008)
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RETAILER CASE STUDY: Open to ideas

RETAILER CASE STUDY: Open to ideas

by Hosea, Maeve
Published in Brand Strategy (08.04.2008)
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FASHION TRENDS: Can't fight the feeling

FASHION TRENDS: Can't fight the feeling

by Syms, Patrick
Published in Brand Strategy (08.04.2008)
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RUSSIAN BANKS: Banking with the bear

RUSSIAN BANKS: Banking with the bear

by Woodger, Clive
Published in Brand Strategy (08.04.2008)
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IN-GAME ADVERTISING: Win a high score with gamers

IN-GAME ADVERTISING: Win a high score with gamers

by Bartlett, Ed
Published in Brand Strategy (08.04.2008)
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LOYALTY SCHEMES: Keep on moving or go under

LOYALTY SCHEMES: Keep on moving or go under

by Pearson, Bryan
Published in Brand Strategy (07.03.2008)
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CONSUMER INSIGHT: Get a new angle on brands

CONSUMER INSIGHT: Get a new angle on brands

by Kerner, Diego
Published in Brand Strategy (07.03.2008)
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CUSTOMER PERCEPTION: The power behind the brand

CUSTOMER PERCEPTION: The power behind the brand

by Ross, Elspeth
Published in Brand Strategy (07.03.2008)
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PROFILE - PIERRE WORECZEK: Man of many tastes

PROFILE - PIERRE WORECZEK: Man of many tastes

by Mortimer, Ruth
Published in Brand Strategy (07.03.2008)
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RENTAL SERVICES: Hire motives

RENTAL SERVICES: Hire motives

by Roberts, Jo
Published in Brand Strategy (07.03.2008)
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