Decolonizing marketing
Eckhardt, Giana M., Belk, Russell, Bradford, Tonya Williams, Dobscha, Susan, Ger, Güliz, Varman, Rohit
Published in Consumption, markets and culture (04.03.2022)
Published in Consumption, markets and culture (04.03.2022)
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Journal Article
Consuming Lethality: Fear, Gunfluencers, and Morality in American Gun Culture
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Conference Proceeding
How marketers and consumers synchronize temporal modes to cocreate ritual vitality
Bradford, Tonya Williams, Sherry, John F.
Published in Journal of the Academy of Marketing Science (01.03.2024)
Published in Journal of the Academy of Marketing Science (01.03.2024)
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Journal Article
Gifts and Gifting in Online Communities
Williams Bradford, Tonya, Grier, Sonya A, Rosa Henderson, Geraldine
Published in Research in Consumer Behavior (2012)
Published in Research in Consumer Behavior (2012)
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Book Chapter
Preface
Bradford, Tonya Williams, Keinan, Anat, Thomson, Matthew
Published in Advances in Consumer Research (01.01.2021)
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Published in Advances in Consumer Research (01.01.2021)
Conference Proceeding