HYPOTHESES OF EQUIVALENCE AND THEIR TESTING
Garber, Lawrence L., Boya, Ünal Ö., Hyatt, Eva M.
Published in Journal of marketing theory and practice (03.07.2018)
Published in Journal of marketing theory and practice (03.07.2018)
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Journal Article
Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials
Nafees, Lubna, Hyatt, Eva M., Garber, Lawrence L., Das, Neel, Boya, Ünal Ö.
Published in Food quality and preference (01.03.2022)
Published in Food quality and preference (01.03.2022)
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Journal Article
Is roundup donation request always preferred: a case for checkout charity
Das, Neel, Nafees, Lubna, Boya, Unal O., Das, Anindita
Published in International review on public and nonprofit marketing (01.09.2024)
Published in International review on public and nonprofit marketing (01.09.2024)
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Journal Article
A comparison of dog food choice criteria across dog owner segments: an exploratory study
Boya, Unal O., Dotson, Michael J., Hyatt, Eva M.
Published in International journal of consumer studies (01.01.2015)
Published in International journal of consumer studies (01.01.2015)
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Journal Article
Dimensions of the dog-human relationship: A segmentation approach
Boya, Unal O, Dotson, Michael J, Hyatt, Eva M
Published in Journal of targeting, measurement and analysis for marketing (01.06.2012)
Published in Journal of targeting, measurement and analysis for marketing (01.06.2012)
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Journal Article
Does Visual Package Clutter Obscure the Communicabilty of Food Package Shape?
Garber, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö.
Published in Journal of food products marketing (14.08.2008)
Published in Journal of food products marketing (14.08.2008)
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Journal Article
The Association between Learning and Learning Style in Instructional Marketing Games
Garber, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö., Ausherman, Babs
Published in Marketing education review (01.07.2012)
Published in Marketing education review (01.07.2012)
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Journal Article
Managing the Multinational Sales Force
Hill, John S., Still, Richard R., Boya, Ünal O.
Published in International marketing review (01.01.1991)
Published in International marketing review (01.01.1991)
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Journal Article
Celebrating Together: Generational Cohort Differences in Game-Day Tailgating Rituals
Albinsson, Pia A, Shows, G. David, Boya, Unal O
Published in Journal of managerial issues (22.09.2021)
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Published in Journal of managerial issues (22.09.2021)
Journal Article
Consumer research in the early stages of new product development: a critical review of methods and techniques. Commentaries. Authors' reply
VAN KLEEF, Ellen, VAN TRIJP, Hans C. M, LUNING, Pieternel, CARDELLO, Armand V, GARBER, Lawrence L, BOYA, Unal Ö, JAEGER, Sara R, SCHMIDT, Jeffrey B, WANSINK, Brian
Published in Food quality and preference (2005)
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Published in Food quality and preference (2005)
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